What is MICE and How Can It Benefit Your Travel Business?
Let’s face it video calls and Zoom meetings might be convenient, but they can’t replace the magic of a real handshake or a face-to-face pitch. And that’s exactly why MICE travel is having a moment right now. Short for Meetings, Incentives, Conferences, and Exhibitions, MICE has grown into one of the most profitable corners of the travel industry. […]